Fóra o webu ProZ.com » Poll Discussion »
Poll: In your experience, where do client brands make the biggest cultural localization mistakes?
Autor vlákna: ProZ.com Staff
ProZ.com Staff
ProZ.com Staff
PRACOVNÍK SERVERU
Oct 17

This forum topic is for the discussion of the poll question "In your experience, where do client brands make the biggest cultural localization mistakes?".

This poll was originally submitted by Ana Moirano. View the poll results »
 
Maria Teresa Borges de Almeida
Maria Teresa Borges de Almeida  Identity Verified
Portugalsko
Local time: 06:05
Člen (2007)
angličtina -> portugalština
+ ...
Other Oct 17

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same... See more
All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand... ▲ Collapse


Thayenga
Sebastian Witte
 
Jennifer Levey
Jennifer Levey  Identity Verified
Chile
Local time: 02:05
španělština -> angličtina
+ ...
Ah, fond memories of ... Oct 17

Maria Teresa Borges de Almeida wrote:

All of the above? When mistakes happen they are often quite hilarious, even though they are unintentional. This is because some brands assume that domestic marketing templates will resonate identically in foreign markets. AFAIK most of the blunders in advertising are related to the automotive industry. For instance, in Portugal, Hyundai uses the name Hyundai Kauai instead of the model’s official name because this word sounds similar to a very inappropriate term in European Portuguese, the same happened years ago with another car brand...


... the raised eyebrows when the Rolls Royce 'Silver Mist' was launched onto the German market.

Thayenga
Maria Teresa Borges de Almeida
 


To report site rules violations or get help, contact a site moderator:

Moderátor/moderátoři tohoto fóra
Jared Tabor[Call to this topic]

You can also contact site staff by submitting a support request »

Poll: In your experience, where do client brands make the biggest cultural localization mistakes?






Trados Business Manager Lite
Create customer quotes and invoices from within Trados Studio

Trados Business Manager Lite helps to simplify and speed up some of the daily tasks, such as invoicing and reporting, associated with running your freelance translation business.

More info »
Protemos translation business management system
Create your account in minutes, and start working! 3-month trial for agencies, and free for freelancers!

The system lets you keep client/vendor database, with contacts and rates, manage projects and assign jobs to vendors, issue invoices, track payments, store and manage project files, generate business reports on turnover profit per client/manager etc.

More info »